As sports increasingly head to streaming services and bundles, local companies are facing a significant challenge: making sure their ads reach actual people. Companies that sell those ads directly are ...

Netflix is eyeing ad growth, and the primary way to get there will be through live events — specifically sports.

The 2026 FIFA World Cup, which kicks off next week, is one of many tentpole sports events drawing attention – and ad spend – to live sports streaming. Cord-cutting isn’t the only motivator marketers ...