This article is part of the Mobile Games University course: App Store Optimization 101. Keywords are a key aspect of a successful app store optimization strategy and help increase the number of ...

For those interested in bringing their app offerings to the masses, there are a few aspects which are wise to keep in mind. That is if you want the best chance of optimizing how your apps are ...

App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on ...

You went through the trouble of designing a killer app with slick functionality that’s ready to add value to its everyday user. Previous testers and current users are raving about it and success ...

App store optimization (ASO) is designed to help your app rank higher organically in app store search results, increasing its visibility and downloads. However, just as SEO strategies differ for ...

With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle. A strong app store optimization ...

If you're an app developer trying to get your app out to the masses, you know how difficult this can be. Ranking in the app store and Google Search can feel like unrealistic and unattainable goals, ...

When Apple and Google introduced in 2008 the App Store and Play Store, respectively, they were merely the tech giants’ marketplaces to distribute mobile software (apps) to their customers. 12 years ...

Opinions expressed by Entrepreneur contributors are their own. There are over 1.6 million apps in the Google Play Store and another 1.5 million in the Apple App Store, as of July 2015 data from ...