Apple on Wednesday launched the MacBook Neo, a cheaper model signaling a fresh attempt to court Windows and Chromebook users as ongoing component shortages shake the broader market.

Apple also announced two new pricey Studio Display computer monitors. If you're waiting on that rumored entry-level MacBook, the company seems to be saving it for its March 4 media event.

The machine is $500 less than any new-generation laptop Apple has sold before, coming in well below the now $1,099 MacBook Air.

Things have taken an interesting turn in the PC market lately. Usually known for overpriced devices, Apple suddenly started offering some of the best value for the buck. For example, one of Apple’s best computers is also its cheapest, especially when on sale

The MacBook Neo will, for the first time, give Apple a truly affordable laptop that it can officially promote through its online and physical stores, rather than hide on other websites. Additionally, customers are more likely to buy a 2026 computer than a 2020 one—even if, on paper, they perform similarly.

Apple Inc. updated the MacBook Air and MacBook Pro, the company’s two main laptop computer lines, adding faster processors and raising prices as it copes with an industrywide memory crunch.