Apple just announced a new March 4 press experience — but this isn't a typical Apple Event. There's no Apple Park keynote, no livestream (so far), and instead Apple is hosting simultaneous media ...

Apple’s segmented hardware announcements continue this week with a new video featuring the new M4 Max chip. Apple’s segmented hardware announcements continue this week with a new video featuring the ...

Apple is out with a pair of new ads highlighting the MacBook Pro today. The ads are part of the “Mac does that” campaign and focus on the MacBook Pro’s nano-texture display and all-day battery life.

In the final instalment of this week’s announcements, Apple has posted a 17-minute event video unveiling the new M4 MacBook Pro lineup. The MacBook Pro lineup spans an entry-level 14-inch MacBook Pro ...

The New M2 Pro and M2 Max MacBook Pros are here! This is everything that changed from the M1 Pro and M1 Max versions to the new models of the 14-inch MacBook Pro and ...