In the world of seemingly identical customer experience (CX) programs, differentiation is the unsung hero that can set your company apart from the competition. Kantar asserts in its company blog that ...

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Driving Mazda's new CX-5 left me confused.

ENCINITAS, CA. – Every now and again, a first drive comes along where we're left thinking, "haven't we driven this car before?" In the case of the all-new third-generation Mazda CX-5, the answer is ...

Customer experience (CX) programs that have been running for several years are often in a Catch-22: the program has lost buy-in because it is not perceived to produce actionable insights; however, ...