Custom Intent Audiences aren’t new, but using them for better YouTube targeting is a new concept for many eCommerce marketers since they launched last year. Google then launched TrueView for Action ...

Google has combined their custom affinity and custom custom intent audiences. Here is where previously-made audiences, and where to make new ones. Google streamlined its audience options for Display, ...

Facebook is taking aim at small and medium-sized businesses with the latest update to its Custom Audiences database-matching program. In addition to the current setup, advertisers will be able to use ...

Last year at Google Marketing Live, Google said it would be unifying custom affinity and custom intent audiences under a custom audience option. Custom audiences are available now in Google Ads for ...

Facebook today announced its Custom Audiences targeting feature is rolling out to all US advertisers, with the rollout to all advertisers worldwide expected to finish by the end of November. This ...

Facebook advertising is a great way for personal brands to immediately start building exposure. Since the program began in 2004 there have been a lot of changes along the way. Today there are a ...

Facebook recently released its “Custom Audiences” feature, which allows digital markets to run advertising campaigns targeted specifically to certain customers and prospects. With nearly 83 percent of ...