Events are essential to any marketing strategy. Because they have the power to bring people together, events offer a unique opportunity to engage and deeply connect with a target audience while ...

Conference halls and exhibition floors that sat empty during the pandemic are now bustling centers of business activity. According to Bizzabo's 2024 research, 57% of event organizers reported ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. From the outside, it may seem like marketing, sales and data fit perfectly under one ...

Google updated the Events structured data requirements. The update affects the offers.priceCurrency property. This change affects publishers who charge for events and want to have their events shown ...

The data that will be central to your business intelligence and strategy in the near future may just be self-generated during your next event. Real-time audience data (RTAD) is the modern equivalent ...

Google launched custom event data import for GA4. Allows combining external data with GA4 data. Enables more comprehensive reporting and analysis. Google launches custom event data import for GA4, ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Cory Benfield discusses the evolution of ...