In essence, factor analysis in marketing research is changing one marketing variable to see what affect, if any, the change has on the outcome. The change in sales also affects the bottom line of the ...

Wondering how to reposition your U.S. equity portfolio to benefit from prolonged inflation? A factor analysis supports common assumptions about value outperforming in periods of higher-than-average ...

Picking the right investment managers is a central challenge for any institutional investment program. The selection process can be complex, encompassing evaluating everything from track records to ...