Ford rolled out a new ad campaign on Wednesday, marking the first global unification of its brand in decades. CMO Lisa Materazzo told CNBC that the campaign, titled "Ready, Set, Ford," focuses on the ...
Ready Set Ford. That’s the simple theme of a complex, global media campaign Detroit’s second-largest automaker is launching today, its first global marketing program in more than a decade. It could be ...
Ford just flipped the switch on “Ready Set Ford,” a brand platform built to rally enthusiasts around the machines they care about most – Mustang, Bronco, and the F-150 Raptor lineup. The campaign ...
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