I often think of a quote that a mentor of mine used to repeat: "Every new idea is crazy until it works." We kind of live by that motto at the Idaho Potato Commission (IPC). We've had the Big Idaho ...

French women have long been a favorite fashion and beauty reference. Especially in the world of perfume, where they have a bit of an advantage. After all, France may not have invented perfume—that was ...

Perched in the hills just above the French Riviera, Grasse is often called the world’s perfume capital—and it’s easy to see why. This historic town has been producing fragrances for centuries, thanks ...