Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego Smart Play sets are all Lego Star Wars related. At CES, Lego announced three ...

Lego’s next release is a digital brick loaded with sensors that add new layers of interactivity to its play sets. WIRED got exclusive access to the Lego labs where the Smart Brick was born.

The SMART Brick will officially launch on 1 March 2026, but industry insiders have already been given a sneak peek at how the new SMART Play system works. The first is the LEGO Star Wars line, with ...

Lego discontinued Mindstorms at the end of 2022. Here's what replaced it: a custom chip smaller than a pencil eraser inside a standard-sized 2-by-4 brick. The SMART Brick houses an LED array, ...

Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings LEGO sets to life using cutting-edge technology ...

It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told Business Insider how they felt about the move. Small speakers hum as two "Star Wars ...

This year’s Consumer Electronics Show (CES) is now in full swing, with tech companies around the world descending on the Las Vegas Convention Center to share their upcoming products and working ...

Want to listen to music while eating candy? Here is a lollipop that plays music when you put it in your mouth. From LEGO bricks that can communicate with each other to robots that do housework for you ...

No advanced motor modules. No complex control boards. Just magnets, copper wire, a transistor, and a 9-volt battery. Here is ...