Is the scientific method really the best approach to learning about the world? A new paper in Collective Intelligence applies the scientific method to itself, finding that some common strategies that ...

Many scientists-turned-CEOs paradoxically abandon scientific principles when it comes to commercializing their innovations. But applying the scientific method to business decisions can help life ...

If you are glued to the Olympic coverage as I am, you are seeing the commercial from Eli Lilly and Company. Lilly's advertisement uses the scientific method as a narrative frame, drawing a par ...

Independent verification of data is a cornerstone of scientific research. The scientific method relies on reproducibility to validate findings and build up | Cell And Molecular Biology ...

The campaign highlights the crossover that Lilly sees between its own 150 years of working toward scientific progress and the ...

Music has the power to evoke a wide range of emotions. It can make us feel melancholy. Or it can fill us with hope. Music is often tangled up with memories and experiences, too. There's probably a ...

The question of whether men or women can handle physical discomfort better has fueled countless debates and social ...