McDonald’s CEO did a burger taste test that became a cautionary tale for execs. But there’s a silver lining

McDonald’s CEO Chris Kempczinski’s taste test turned into a viral meme war that shows how risky the CEO-influencer model has ...

Burger King releases taste test video after clip of McDonald's CEO goes viral

Burger King released its own taste test video featuring CEO Tom Curtis after a clip of McDonald's CEO Chris Kempczinski went ...

McDonald's CEO went viral for his robotic taste test. He won the authenticity war anyway.

A carefully curated authenticity contest is brewing between the fast-food giants after McDonald's CEO went viral for his Big Arch taste test.
The Financial Express

Why are CEOs taking the viral taste test? Burger King, McDonald’s and Wendy’s CEOs join the trend

Fast-food giants McDonald's, Burger King and Wendy's spark a viral “CEO taste test” trend as executives film themselves ...
Campaign Live

Inside this Aussie-style yogurt brand’s AI-analyzed blind taste test

Noosa Yoghurt let food reviewers' facial expressions ‘speak for themselves’ in its Operation Taste Test campaign.