As leaders, coaches, consultants, and change agents, we spend a lot of time at work convincing others to see things our way: We explain the rationale. We share the research. We articulate the vision ...

Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

The Harry Potter audiobooks helped Katy Milkman make a foundational discovery about exercise behavior. A Harvard graduate student at the time, she was struggling to work out. Once a varsity tennis ...

Anytime we humans have one or more behaviors that we seriously want to change, hopefully for the better, this writer would like to highly recommend that you give “cognitive restructuring” a try. All ...

At some point, almost everyone has caved to peer pressure. Maybe it was finally downloading an app after the fifth friend raved about it, or starting to compost after most of the neighbors already had ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

If you want customers to change a behavior, it’s easier to do so in response to a real problem. If not, don’t feel too bad. The “smart” juicing startup collapsed a mere sixteen months after launching, ...