When you think of the ‘90s, one of the first things that comes to mind is the iconic supermodels of the era and the unforgettable beauty looks they wore. For many of us, Naomi Campbell, in particular, ...

Y’all, 2024 has been 2024-ing! What a long decade this year has been—but thankfully end of year means some of our favorite beauty brands at Ulta Beauty are digging DEEP into their glitz and glamour ...

It’s time to upgrade your skincare and makeup drawer with the best Ulta products to buy during their 21 Days of Beauty Event!

Ulta Beauty's popular convention, "Ulta Beauty World," is coming to Orlando, Florida, in April 2026. Previous conventions featured brand founder meet-and-greets, live tutorials, and product sampling.