As any digital marketing pro can tell you, programmatic advertising is one of the most critical — and least understood — concepts in the industry today. It's a strategy made more difficult by the fact ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Programmatic refers to the process of using software to buy digital advertising. This occurs most regularly in real-time bidding, where, thanks to the advances of technology, it’s rare that any human ...

If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed ...

Magnite Inc. (NASDAQ:MGNI) is one of the best AI stocks with huge upside potential. On March 11, Magnite and NOVA ...

Programmatic marketing has rapidly become a growing, powerful strategy for marketers, despite the industry frequently encountering challenges from adblocking, fraud, changing data laws and skills ...

Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...

For too long the digital ad industry has been focused on “premium publishers,” when what it really needs to focus on is “premium inventory.” We need to be upfront: Premium publishers do not ...

Mark Halliday, Director of Programmatic, JCDecaux UK, joins us to discuss how programmatic digital out of home is helping digital marketers to solve effectiveness challenges in omnichannel campaigns.

The ultimate in convenience or a set of tools and platforms that will take the media industry on the much-feared race to the bottom -- it's been hard to know what the outcome of programmatic and ...