Uniqode reports that dynamic QR Codes can route users to different destinations based on context, enhancing marketing ...

QR codes. For many of us, they’re synonymous with a) the pandemic, b) the ongoing lack of actual menus in bars and restaurants, and c) the fact that the world is now just that little bit more tiresome ...

Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for ...

Remember when we transitioned from calling it "surfing the internet" to "Googling"? It was one of those moments when technology became so ingrained in our lives that it became a verb. "QR-ing" may be ...

QR codes waited decades for their main character moment! These square black-and-white codes were designed to bridge the physical and digital worlds. Scan it to instantly access information. It was a ...

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...