Abstract: Short-form videos (SFVs) have recently emerged as one of the most prominent forms of entertainment content on social media, attracting huge audiences across platforms such as TikTok, ...

Moreover, relevant topics and suitable themes are effective in persuasive health communication outcomes, whereas the impact of diverse narrative techniques remains ambiguous. Conclusions: We recommend ...

Abstract: In the past two years, the short musical video platforms in China, represented by TikTok and Kuai Shou, have developed rapidly, and the number of users and social influence have risen ...

People still tend to overlook just how powerful organic content can be. The thing is, if you actually pair that content with a bit of real personality (not just buzzwords and fake smiles), weird stuff ...